Decision Drift

Decision drift describes gradual deviation from your original goal because criteria aren't explicit or time limits are soft.

It occurs when an initial decision is not updated in response to new information or changing circumstances. Small concessions accumulate, scope inflates and choices default to convenience. This can lead to suboptimal choices, missed opportunities and a lack of alignment with goals.

Common drivers include lack of follow-up, inertia, cognitive load and confirmation bias. To prevent decision drift, it's important to regularly review and update decisions based on new information and changing circumstances.