Loss Aversion

Loss aversion describes the tendency for potential losses to feel larger than equivalent gains. It skews choices toward avoiding loss (or sticking with the status quo) even when change has higher expected value. It's the root of many bad decisions, including overspending, procrastination and avoidance.

For productivity, it can block pruning tasks, delegating, or sunsetting projects. Reframe decisions in terms of opportunity cost and run small, reversible tests to reduce perceived risk.