HARD

HARD is a goal framework designed to amplify motivation: Heartfelt, Animated, Required, and Difficult. Heartfelt links the goal to personal meaning; Animated makes it vivid (a concrete picture of success); Required defines non-negotiable reasons and constraints; Difficult sets a stretch that demands new capability. Where SMART optimizes clarity, HARD optimizes energy and commitment.

Together they raise motivation and focus while avoiding vague intentions. Use HARD framing to decide why this, what it looks like and what must be true to get there.